
Yep, and it's really a fun and cool product. Our family bought it and the two teens have been having a blast eating it. It's GoGurt in a tube with carbonated bubbles throughout it. The story behind it is pretty cool too..
PROVO, Utah (ABC 4 News) - A BYU professor could revolutionize the yogurt industry. It's yogurt with a "zing" that combines carbonation and yogurt.
It's the result of a brainstorm Dr. Lynn Odgen had after making homemade root beer with dry ice. General Mills liked the idea and Yoplait's GoGurt "Fizzix" were born.
It was a simple idea. “I thought why not throw a block of dry ice in some yogurt and see what happens,” said Ogden. “I threw it in there and it bubbled away and the results were delightful, a refreshing fizzy flavor.” It was a flavor that delighted his family and got Dr. Ogden to think big. “It wasn't until my wife kept telling me, ‘this is too good, and you’ve got to do something with this. I decided to make a research project out of it.”
He made small batches at first injecting the C02 gas into a vat full of yogurt. When Dr. Ogden realized he had a good combination he brought it to the BYU Sensory Lab where taste testing products is conducted and let students try it.
Thousands of taste tests later Fizzix was born but it wasn't an easy road to get it there. “We took it to every yogurt company we could think of here and in Europe.” Ogden says they liked the product but didn't want to be the first ones to introduce it to the market. Ten years later and several tries with General Mills, they finally said yes.
A policy of only using in-house creations changed at General Mills allowing a second look at Ogden’s invention. And it could be a good boon Professor Odgen and BYU, which holds the patent in 28 countries.
“After we pay off the debt it could be a source of considerable income for BYU,” said Ogden. They are already on store shelves and come in six flavors: Strawberry Lemonade Jolt, Wild Cherry Zing, Triple Berry Fusion, Fruit Punch Charge, Blue Raspberry Rage, and Strawberry Watermelon Rush.
http://www.abc4.com/content/features/story.aspx?
content_id=9299dbfd-0285-4a7e-a29f-b36bb3ffc6cb
PROVO, Utah (ABC 4 News) - A BYU professor could revolutionize the yogurt industry. It's yogurt with a "zing" that combines carbonation and yogurt.
It's the result of a brainstorm Dr. Lynn Odgen had after making homemade root beer with dry ice. General Mills liked the idea and Yoplait's GoGurt "Fizzix" were born.
It was a simple idea. “I thought why not throw a block of dry ice in some yogurt and see what happens,” said Ogden. “I threw it in there and it bubbled away and the results were delightful, a refreshing fizzy flavor.” It was a flavor that delighted his family and got Dr. Ogden to think big. “It wasn't until my wife kept telling me, ‘this is too good, and you’ve got to do something with this. I decided to make a research project out of it.”
He made small batches at first injecting the C02 gas into a vat full of yogurt. When Dr. Ogden realized he had a good combination he brought it to the BYU Sensory Lab where taste testing products is conducted and let students try it.
Thousands of taste tests later Fizzix was born but it wasn't an easy road to get it there. “We took it to every yogurt company we could think of here and in Europe.” Ogden says they liked the product but didn't want to be the first ones to introduce it to the market. Ten years later and several tries with General Mills, they finally said yes.
A policy of only using in-house creations changed at General Mills allowing a second look at Ogden’s invention. And it could be a good boon Professor Odgen and BYU, which holds the patent in 28 countries.
“After we pay off the debt it could be a source of considerable income for BYU,” said Ogden. They are already on store shelves and come in six flavors: Strawberry Lemonade Jolt, Wild Cherry Zing, Triple Berry Fusion, Fruit Punch Charge, Blue Raspberry Rage, and Strawberry Watermelon Rush.
http://www.abc4.com/content/features/story.aspx?
content_id=9299dbfd-0285-4a7e-a29f-b36bb3ffc6cb