Building on its pioneering, 15-year “total beverage company” strategy, PepsiCo today announced plans to significantly expand its leading non-carbonated portfolio in the U.S. The announcement features unprecedented news behind four of PepsiCo’s mega-brands and further strengthens the company’s partnership with its bottlers, and includes the following:
The introduction of two new products from the makers of Gatorade, the #1 selling sports drink brand: G2 -- Gatorade’s first differentiated beverage since the original Thirst Quencher -- and a unique enhanced water from Propel called Propel Invigorating Water.
Maximizing the reach of G2 and the Propel line by leveraging PepsiCo’s bottlers and providing distribution rights to the new family of Gatorade products in select channels.
Simultaneously restaging PepsiCo’s two enhanced waters: Aquafina Alive and SoBe Life Water.
Friday, September 7, 2007
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